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Pioneering Designs For A New Decade

26 "Alfa Romeo called us in and said, Could you make a concept car - the "8C of the future" - for our 100-year anniversary?" explains Berton...

Mercedes F800 Style

Mercedes F800 Style

Vehicle type: concept/4-door luxury coupe

Design Director: Prof. h.c. Gorden Wagener

Interior Chief Designer: Hartmut Sinkwitz
Studio Director: Michele Jauch-Paganetti

Interior Design Manager: Lucas Colombo Carbone

C&T/Research & Strategy Manager: Valeria Vivegani
Senior Designer: Frederic Latino

Project started: July 2008

Project completed: September 2009

Launch: Geneva/March 2010

The F800 was designed from an “absolutely white piece of paper”, says Studio Director Jauch-Paganetti.

The development of the F800 Style - the latest in a long line of show car interiors is created by the company’s Advanced Design Studio near Lake Como in Italy, headed up by Studio Director Michele Jauch-Paganetti. “Inspiration is very clearly from the modern architecture that you especially find in the Far East, in which a bionic feeling and bionic structures have a strong impact on the design of the building – you don’t have this huge building, very stiff and straight and constructed,” points out Jauch-Panagetti. “It looks like it has come from nature; this is the inspiration we wanted to transfer into our car.” The design of colour and trim was carried out by Gabriele Hess under the guidance of Valeria Vigevani; Notable by its absence are the futuristic materials you often see in rival concepts. “A Mercedes has to look like a Mercedes – a show car has to look believable for us, even while it expresses our future; for example by using real wood, this tone of leather, and using matching colours and materials that make the car look elegant. You will never see from Mercedes very flashy colours and unusual material combinations,” insists Jauch-Paganetti.

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